10 Real Estate Pros Share Their Favorite Way To Market Active Listings
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Forbes Real Estate Council
Successful executives in the real estate industry from Forbes Real Estate Council share firsthand tips & insights.
Today's real estate agents have countless ways to spread the word about new home listings. From the MLS and email blasts to social media, you can reach a wide network of potential buyers and brokers with just a few clicks. But which methods are working best for successful industry professionals?
We asked a panel of Forbes Real Estate Council members to share their favorite tool or strategy for marketing their new and active listings. Their best answers are below.
Facebook is used by almost everyone. We market our listings on our personal page, business page and groups. It takes time to build an audience, but once you do they will help you market as well. We post as many pictures as we can, a link back to our website and information on the properties. We also boost the post locally so that we are spending money to reach people in the area. - Mark Ferguson, InvestFourMore
The MLS and IDX feeds are great because when you hit submit on a listing in any of the 600-plus MLSes across the country, that listing is syndicated across hundreds of websites, including Zillow. The key is to ensure the agent enters the home's information into the MLS completely and accurately. This empowers buyers to be well-informed and look at homes fitting their search criteria. - Joshua Hunt, TRELORA
3. Email Blasts
We love MailChimp for spreading the word on our new listings. We maintain a very robust database and make sure to engage with our client base at least one time per week. - Tanya Delahoz, Dwell Summit
What sets Instagram apart from other social media platforms is the ability to receive instant feedback on property and neighborhood info. You can also experiment with different hashtags, captions and photography filters to enhance your photos. Instagram is the fastest-growing social media platform and, I would say, a necessity for properly marketing a property online. - Alex Chieng, A & L Real Estate Team
5. Telling Other Brokers
I find the best tool for sales is the personal call to other brokers. Let them know before it hits everywhere. This affords them a heads up and they appreciate the thought. It also comes back around. - Michael J. Polk, Polk Properties / Matrix Properties
6. Apartment Complex Mailing Lists
Many condo buildings in Manhattan have installed a system on which every apartment tenant and owner has an account and receives alerts for building residents. If I get an exclusive listing in the building, I can ask the owner to put this listing to the alert system so all building residents can see it. It's not only for prospective buyers, but sellers as well. - Elliot Bogod, Broadway Realty
Being in the affordable housing segment, we have found that Craigslist is actually the best tool to connect with our potential renter pool. When most people are looking for housing at the end of the month, where do they go? Craigslist is probably your best bet. Craigslist has the benefit of being free and you can post multiple times a day to get traction. - Ali Jamal, Stablegold Hospitality
8. Real Capital Markets
Real Capital Markets hosts a website with all due diligence documents protected by a confidentiality agreement that can be signed electronically. It also sends out emails to both their list of investors and yours and tracks all user activity. - Bill Morkes, Colliers International
9. Videos Marketed On Social Media
My favorite way to reach seven billion people in the world to market properties for free is using social media platforms. Highest responses in order are from LinkedIn, Facebook and Twitter to show a short drone video, live videos or marketing flyer of the property for sale or lease. - Pamela J. Goodwin, Goodwin Commercial
10. Going Back To Basics
No property is the same, but there are basic things I do with every listing no matter what. One of those is great photos and as many as possible. Another is accuracy of listing, which is critical, and this means cross-referencing as much data as I can find. Other things depend on the home and its ideal market, but get back to basics before you get fancy. I see too many listings missing the essentials. - Michelle Ames, HorsePower Team Texas/Independent Realty