Economy Hotel CEO Ali Jamal recently announced all frontline staff, including front desk, maintenance and housekeepers will have access to an emergency care budget, replenished monthly, to assist them with personal debts during the crisis.
As the impact to each front line worker varies, allowances are being made for a broad gamete of needs. Staff facing a shortage of household income due to someone being laid off, for example, may receive help with rent, utilities or groceries.
Jamal believes the support is well-deserved by Economy Hotel's 100+ staff members, especially those on the front line. "It's because of them we can give customers affordable rates, and everyone is staying fully employed. They're the real heroes," said Jamal.
"It's because of them we can give customers affordable rates, and everyone is staying fully employed. They're the real heroes."
In addition, this month Managers would receive full Quarterly bonuses regardless of whether their Q1 sales targets were met.
"It's more about the thought than monetary compensation," said Area Manager Lisa Holloman. "That's why our staff actually want to come to work."
Economy Hotel also wants to help slow down the exponential spread of the virus by maintaining affordable room rates. "Affordable housing caters to the most vulnerable population. Low/no-income residents are more susceptible to catching and spreading the virus if they don't find accommodation," said Jamal. "And that's part of the reason our amazing staff continue to work, so they can help our patrons whom they've bonded with over the years," he explains
While a large segment of the hospitality and tourism industry is implementing mass layoffs and freezing expenditures, Holloman remains confident the extended stay segment will be stable. "If anything, we see more demand now than we've ever seen," said Holloman. "It speaks volumes."